Concept One Accessories

Growing Concept One on Amazon

Elevating iconic IP into top-tier Amazon performance through full-funnel optimization and strategic brand storytelling.

4.7x

Shipped Cost of Goods Growth from 2020-2024

The Challenge

Despite Concept One’s strong portfolio of licensed fashion and entertainment brands, their Amazon presence didn’t reflect the same strength. High-potential SKUs suffered from low visibility due to weak SEO, and underperforming product pages led to poor conversion rates. The brand also faced limited recognition beyond organic Amazon traffic, making growth stagnant. On the advertising front, inefficient targeting and overspending led to underwhelming returns, highlighting the urgent need for a unified, strategic overhaul.

Low Amazon search ranking despite known franchises

Poor conversion rates due to unoptimized listings

Limited brand awareness outside of Amazon

Inefficient ad spend with low ROAS

Our Strategic Approach

We implemented a comprehensive multi-channel strategy focused on Amazon optimization, brand building, and scalable growth systems.

1

PPC Campaign Management

2

Amazon Listing Optimization

3

Creative & Content Strategy

The Results Speak for Themselves

154%

First Year Revenue Increase

Driven by a full-funnel growth strategy and performance-focused execution, we’ve consistently unlocked new demand, optimized conversion paths, and scaled revenue across key customer touchpoints.

5x

Ad Sales Growth

Since our partnership began, ad-attributed sales have grown over 5x while maintaining comparable ROAS through effective targeting, creative, and bid strategies.

2.3x

Brand Store Performance over 2 Years

Brand Store performance has seen sustained growth, driven by ongoing optimizations in design, content, and customer navigation — delivering stronger engagement and higher conversion.

Our Proven Process

1. Strategic Clarity Through a Full-Funnel Amazon Audit

We began with a deep audit of the brand’s Amazon presence — reviewing everything from SEO performance and creative assets to backend structure and ad efficiency. This comprehensive analysis uncovered missed opportunities and guided a tailored, data-backed strategy built to unlock growth across content, advertising, and conversion.

2. Built to Convert: Enhanced Listings and Brand Experiences

We overhauled product detail pages with a full-funnel creative strategy — rewriting titles, bullets, and descriptions for keyword visibility and shopper clarity, while elevating PDP imagery to better communicate product value. A+ Content and Brand Stores were redesigned to tell a cohesive brand story, improve dwell time, and guide multi-product discovery. Every touchpoint was optimized to rank, resonate, and convert.

3. Precision Advertising That Scales Profitably

We launched Amazon PPC campaigns built on rigorous keyword targeting, strategic bidding, and structured segmentation across Sponsored Products, Brands, and Display. Negative keywords and match types were proactively managed to reduce waste, while continuous optimization ensured spend stayed aligned with growth and efficiency goals.

4. Scalable Growth Without Compromise

We expanded the brand’s presence into new Amazon marketplaces and retail media channels, ensuring every move supported both revenue growth and brand consistency. From regional compliance to creative localization, each touchpoint was optimized to maintain profitability while reinforcing the brand’s identity across platforms.

Campaign Highlights

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