July 8–11 is go-time—and we’re already in motion
Amazon has confirmed it: Prime Day 2025 runs from July 8–11, making it the longest Prime Day yet. Four full days of massive traffic and even bigger opportunity for brands that are prepared.
As one of our partners, here’s exactly how Lunge Marketing is supporting you across every stage of the ramp-up:
Inventory: On Track, On Time
Amazon’s FBA cutoff is June 20. We’re working with your ops and logistics teams to ensure top-performing SKUs are stocked and ready.
Forecasting based on past Prime Day performance Monitoring FBA shipment timelines Avoiding stockouts that could stall momentum during the event
Deals: Strategized and Submitted
We’ve pinpointed your best candidates for Lightning Deals, Prime Exclusive Discounts, and other high-impact promotions—and are already moving through approvals.
Timing aligned with peak traffic windows Ensuring margin protection while staying competitive Strategically layering discounts with ad visibility
Creative: Built to Convert
We’re upgrading your A+ content, Storefront visuals, and product images now—well before the Prime Day rush.
Sharper value messaging Mobile-optimized layouts Clear benefits that resonate with deal-seeking shoppers
Ads: Always-On, Fully Aligned
Your advertising strategy is already warming up. And here’s why that’s critical:
Nearly 40% of shoppers are planning their Prime Day purchases right now.
Another 37% start planning by July 1.
And 69% of Prime Day purchases come from non-branded searches.
What does this mean?
We’re helping you get ahead by combining Amazon ads with off-Amazon awareness:
Running Meta, TikTok, and YouTube ads to introduce your top deals early Retargeting across channels to build familiarity Driving traffic to your Amazon listings before Prime Day even starts
The brands that win are the ones already in the shopper’s cart (or mind) by the time July 8 hits.
Spotlight Deals Early
The message is simple:
Talk about your top products now.
We’ll help you build momentum that peaks right as traffic surges.
What’s New This Year: “Today’s Big Deals”
Amazon’s rolling out a new feature that gives select deals premium placement each day of the event. We’re monitoring those opportunities closely and making sure you’re ready to capitalize—should the spotlight come your way.
What You Can Expect From Us
Tailored recommendations Ad and creative check-ins Full-funnel coordination across touchpoints Real-time pivots as the event unfolds
Your Growth Manager will stay in close contact as we approach key milestones. In the meantime, if you want to explore creative or campaign ideas, reach out now—early action makes all the difference.
Let’s make Prime Day 2025 your biggest sales moment of the year.
You’ve got the product. We’ve got the plan.
—The Lunge Marketing Team
