The Amazon Big Style Sale – Big Name Brands Enjoying Platform Dominance

Like Amazon Prime Day - But Make it Fashion

By Giselle Zenner, Digital Content Specialist. 6/25/2020.

This first-ever Amazon Big Style Sale launched on Monday, June 22nd and is expected to last through Sunday, June 28th. Consumers can enjoy deals up to 50% off from fashion retailers and the Amazon Basics brand. This time of year is typically when you can expect Amazon Prime Day, but with the effects of COVID-19 on product inventory and shipping priorities, it’s been pushed back to later this summer.

Participation from Top Brands and Amazon Basics

Big name brands like Adidas, Levi’s, Free People and Steve Madden are offering discounts on clothing, shoes and accessories that you don’t want to miss out on. Even streetwear styles from Champion and Puma are included in this sale event. For those looking for even lower-priced deals should be sure to check out the discounted Amazon Basics collection. There are plenty of dresses, shorts, sunglasses and accessories for men and women to start the summer off with new, quality finds for lower prices during the Amazon Big Style Sale.

Amazon is Coming for the Fashion Industry

Amazon isn’t always the first place in mind when a consumer thinks of shopping for clothes and accessories, but this move by Amazon signifies an acceleration to becoming a leading online fashion retailer. With 112 million American Amazon Prime members already, fashion brands that don’t have an Amazon presence or strategy will be left behind by early adopters and consumers. Those early to the party will enjoy garnering reviews and dominance on the platform before others. Does your brand have a clear Amazon strategy? Do you even know what that looks like? We do – and it’s important to your brand’s long-term health and success on the platform.

To see how Lunge could help your brand find success on Amazon, visit our Services page.