Amazon Services
Boost Traffic and Reach Your Target Audience
We handle the strategic planning, scheduling, running, optimization and reporting of Amazon advertising for your products. We seamlessly integrate with established marketing efforts, while routinely analyzing growth opportunities within the ever-changing eCommerce advertising landscape. Again and again, we have proven successful in delivering sale-driving, optimal ROI campaigns, as well as creating strong brand-focused awareness campaigns
Our holistic advertising approach has a proven track record of success across multiple clients and product categories. Using rigorous keyword and product research and highly granular campaign design, we tailor our strategy to meet your unique goals and challenges
We provide PPC management services across all leading ecommerce ad platforms and leverage all available ad formats within those portals. Let us help you determine the ideal mix of ad types to achieve your paid search goals and drive incremental sales growth
We never simply “set it and forget it.” Our analytics tools allow us to thoroughly examine the drivers of ad performance and optimize campaigns for constant improvement. While we do that, we provide you with detailed reports that show you precisely where and how we’re investing your ad spend
We Do Everything But Ship The Product
Not only do we focus on improving the sales of your current catalog, we also pair extensive market research with consumer-driven product feedback in order to improve the customer experience and develop new avenues of growth
Titles
Bullet Points
Descriptions
New Item Set-Up
Detail Page Images
Brand Storytelling
Optimization
A/B Testing
Premium A+ Content
Optimization
Brand Store Analytics
Sponsored Brand Ads
Inbound Marketing
No Matter Where You Sell, We're Your Experts
Our team of Amazon experts have extensive knowledge managing Vendor Central, Seller Central and Hybrid Amazon models. Each account type has it’s own unique nuances and strategies. Leave it to the experts!
Vendor Central is the platform brands become a first-party vendor to Amazon. Amazon purchases your products via purchase order and houses the product within their distribution centers for final shipping to the end consumer
Seller Central is the platform brands become a third-party seller to Amazon. There are two methods to get product to the consumer; you ship it from your warehouse (fulfilled by merchant), or you consign goods at Amazon's distribution centers to ship to the end consumer (fulfilled by Amazon)
A hybrid model is utilizing both channels (Vendor Central and Seller Central) to maximize your product's availability, margin and supply chain flow
Maintain Brand Integrity No Matter Where Customers Find You
It takes intention, time and expertise. Our creative team takes a holistic approach when it comes to developing branded content across your product detail page images, enhanced (A+) content, Brand Stores, Amazon Posts, video ads and more.
We create beautiful branded product detail page images that convey your brand story with product features and benefits
Elevate your customer's shopping experience and cross-promote products with enhanced (A+) content
Engage your customers with a interactive shopping experience within your Amazon Brand Store
We create and curate branded post content that allow your brand to engage with and gain followers
Engage your customers with a interactive shopping experience within your Amazon Brand Our team creates informative video motion content for Amazon advertising, social media and websites
Don't Let Others Degrade the Brand You've Worked Hard to Build
Most brand owners use the wrong strategies when fighting the bad actors on Amazon and this is why most of them fail. Though it’s a tough undertaking, we help brands win the battle
Enrolling in Brand Registry is key to maintaining your brand's integrity within the Amazon marketplace
Who is selling your products? Creating and managing a reseller program is paramount in taking control
Take Control of Your Catalog
Our hands-on, detailed approach ensures each one of your products is set-up correctly and in the most effective channels to help combat margin erosion and cut-out any unnecessary operational heavy-lifting that Amazon order fulfillment demands
Our team of Amazon experts will guide you on how to best prep, pack and ship your products to Amazon - in addition to helping you through the process of SIOC certification if needed - and deep-dive into your catalog to ensure all product prep charges by Amazon are valid and accurate
Would you benefit from a Direct Import program with Amazon? Our team of Amazon Direct Import experts will help evaluate, set-up and coordinate a DI program for your entire catalog so you can start selling to Amazon by the container ASAP
If you are not taking advantage of Amazon Direct Fulfillment, our team will help evaluate, set-up and coordinate a DF program for your entire catalog to help you never lose the buy-box again
Setting-up a new warehouse is challenging enough; we help ensure any new warehouse is set-up accurately in Amazon's system to avoid any disruption in purchase order flow
Why Staying in Stock on Amazon Matters
One of the most challenging aspects of Amazon is forecasting. A little bit of both art and science, we take Amazon’s forecast model and apply our own magic so you can take better control of your future product demand & supply chain flow.
On Amazon, going out of stock means a lot more than just lost sales. It means your product becomes less relevant to Amazon and therefore harder to find for customers. And once you regain in-stock status, it takes days – and sometimes weeks – for your products’ rank and relevancy to return.
This one is pretty easy; no one likes leaving money on the table. Period.
Your product becomes less relevant to Amazon and your product rank plummets
Don't force customers to explore other brands by being out of stock
Turn Insights into Action
We combine data from Amazon and our own software to craft reports that turn dozens of important data points into easy-to-digest KPIs that help drive business decisions without becoming overwhelming
Ambiguous reports got your head spinning? With our suite of proprietary tools and services, we offer valuable market insights and form actionable tasks that allow for more accurate business decisions to support continued growth
Our monthly sales and operations reports include monthly sales snapshots, YTD progress, top shipped COGS, top lost sales culprits, sourcing vs manufacturing overview, chargeback analysis, operational wins and challenges, and much much more
Our robust advertising reports are interactive which allow you to drill down to get into the details of a campaign, ASIN and timeframe - in addition to share-of-voice stats, Amazon Post and Brand Store performance
Your Partner for Success on Marketplaces
Lunge Marketing leverages a blend of proprietary technology and industry expertise to help vendors and sellers to recover and prevent charges and fees.
Disputes add up to potentially millions in lost revenue. Multiple dispute types and managing cases takes hours per week. Supply chain optimization is crucial for growth, and without it, hinders the ability to scale.
What has been overlooked across disputes and cases filed? What can we learn for forecasting, resolving cases efficiently? What can we optimize to save time and money?
Having the ability to reinvest into supply chain and streamline logistics. Capacity to redeploy profits into bottom line and accelerate growth.
