Brand Protection

Enrolling your brand within the Brand Registry platform unlocks a suite of tools designed to help build and protect your brand, creating a better and more engaging shopping experience for your customers

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Why Brand Registry is Important


Enhanced
Brand Story
A+ Content

Helps brands showcase their brand story and product features using rich text and images on the Amazon detail page to help drive conversion

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Storefront

A free branded destination on Amazon for brands to curate content that inspires, educates, and helps customers discover the brand’s product selection

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Sponsored Brands

Helps customers discover and engage with a brand as they research on Amazon through prominent and customizable cost-per-click ads

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Brand Protection
Accurate Listings

Better manage your brand’s product listings so that customers see accurate information

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Proactive Protection

Automated protections use information about your brand to proactively remove suspected infringing or inaccurate content

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Report Violations

A tool that allows brands to report suspected violators for counterfeit products and IP violations

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Brand Analytics
Sales & Traffic

Offers an enhanced look at sales and traffic data including geographical insights and performance trends

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Operations

Valuable insights on forecast and inventory planning to help supply chain management and avoid out-of-stock situations

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Consumer Behavior

A deep-dive on search terms, repeat purchase behavior, basket analysis and customer demographics

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