A+ Content

A+ content, also known as Enhanced Brand Content (EBC), is an extension to the product detail page that allows brands to showcase more product or brand information through elevated imagery and additional content. Developing A+ pages for products across your catalog will help solidify your brand story and legitimacy to customers on Amazon. The use of additional backend keywords within A+ pages also helps increase relevance and ranking of products.

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Why Invest in A+ Content on Amazon?

An Amazon study showed that Basic A+ content boosted conversion by an average of 5.6%

A+ Content is exclusively available to brands who are Brand Registered or have a Vendor Central account

What Makes Good A+ Content?

Stellar Design

Our graphic designers can optimize your brand's high-quality images to fit A+ modules on Amazon. If your brand has not invested in lifestyle imagery, that’s okay! Our team can also build designs from scratch that showcase your products in a highly visual way

Brand Building

The focus of A+ content should be on selling not only the product, but also the brand. By incorporating your unique branding and style, A+ pages can help establish or build upon brand trust and loyalty within the Amazon marketplace

Keywords

Thoughtful use of keywords in the front and backend of Amazon A+ pages can help boost product relevancy and rank and should be part of your A+ content strategy. Leave it to our team of SEO experts to conduct keyword research across your catalog to incorporate into A+ designs seamlessly

A+ A/B Testing

The final step in product detail page optimization is A/B testing to identify top performing content for a product or product category. Amazon offers a wide variety of modules for A+ page creation, which makes them highly customizable. By testing different frameworks or designs, we can determine what helps customers convert and align our content strategy to match.

Premium A+ Content

Amazon has an exclusive Premium A+ Content program for brands with invite-only availability. An Amazon study showed that Premium A+ Content boosted conversion by 20.2%.


Premium A+ Modules include Interactive Hover Hotspots Modules, Multiple Video Modules to Choose From, Enhanced Comparison Tables, Larger Images, Carousel Modules and a Q&A Module. These enhanced modules provide consumers with an elevated shopping experience that can increase confidence when purchasing.

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