Brand Stores

Brand Stores are digital storefronts on Amazon that your brand can use to merchandise your entire catalog in one place within the Amazon marketplace. This space allows your brand to more effectively convey your brand story through the use of custom graphics, videos and sub-pages to categorize your catalog

Tell Your Brand Story in an Amazon Store

Brand Building

Give customers the same custom, branded experience on Amazon that they would find on your brand's website. Amazon Stores are completely customizable, which helps to uphold your brand integrity and build customer trust

Advertising Opportunities

Use ads to drive shoppers to custom landing pages on your Amazon Store through Amazon Sponsored Brand Ads or Inbound Marketing. Stores help sell your entire catalog rather than single items

Learn About Sponsored Brand Ads

Brand Store Analytics

Amazon Stores collect data and provide insights like number of visitors, visits, sales & followers of a store. These metrics are broken down by page, which can help brands identify top selling categories or guide content strategies within stores. The source of visits is also reported, allowing brands to evaluate which marketing efforts are furnishing the best results

Newer

Amazon Posts & Followers

Amazon added a Follow button within Amazon Brand Stores for brands who create Amazon Posts. This "social" feed is newer within Amazon and allows brands to connect with their customers and keep them updated through Posts. Echoing what your brand is posting across other social media channels allows for a cohesive message from your brand to your customers. These show up on competitor pages, on mobile, etc

Drive Traffic to Your Amazon Brand Stores

Navigating to an Amazon Brand Store isn't quite intuitive yet for shoppers on Amazon, so help them find your Store through Advertising. Showcase your brand on Amazon through Sponsored Brand Ads or direct consumers outside of Amazon to your Brand Store through Inbound Marketing

Inside Amazon

Inbound Marketing

Having a diversified and coordinated strategy for inbound marketing is just as important as having a strong strategy for advertising within Amazon. This holistic advertising approach will yield the best results for growing your brand on Amazon.

By utilizing social media marketing, google ads and influencer & affiliate marketing to lead new and existing customers to Product Detail Pages and Amazon Brand Stores, brands can boost brand awareness and sales on Amazon.