Our team of Amazon experts have extensive knowledge managing Vendor Central, Seller Central and Hybrid Amazon models. Each account type has it's own unique nuances and strategies. Leave it to the experts!

Vendor Central

Vendor Central is the platform brands become a first-party vendor to Amazon. Amazon purchases your products via purchase order and houses the product within their distribution centers for final shipping to the end consumer

Seller Central

Seller Central is the platform brands become a third-party seller to Amazon. Within Amazon's seller central, there are two different methods to get product to the end consumer; you ship the product from your warehouse (fulfilled by merchant), or you consign goods at Amazon's distribution centers for Amazon to ship to the end consumer (fulfilled by Amazon)

Hybrid Model

A hybrid model is utilizing both channels (Vendor Central and Seller Central) to maximize your product's availability, margin and supply chain flow